Golden A' Design Award Winner 2020
Deep Prussian blue dominates the central circular form of Marcele Kuliesiute's Alive Design Object, positioned with deliberate centrality against an expansive canopy of verdant forest foliage viewed from an aerial perspective, creating a striking chromatic dialogue between manufactured precision and organic proliferation. The circular object occupies approximately one-third of the compositional field, its placement adhering to classical centralized composition principles while the surrounding environment extends beyond frame edges, suggesting infinite natural continuation. The object's surface presents a meticulously ordered array of small protrusions arranged in concentric radial patterns emanating from center, creating a phyllotactic spiral reminiscent of sunflower seed heads or pinecone arrangements, mathematical sequences found throughout botanical forms. This textural treatment establishes fascinating tension between industrial fabrication and biomimetic patterning. The chromatic relationship operates through complementary opposition: the cool, saturated blue ranging from deep ultramarine at edges to slightly lighter cerulean-tinged passages where light catches raised elements, set against the warm yellow-green to emerald spectrum of the forest canopy below. Tonal values compress within middle-to-dark range, with the forest presenting varied viridian, sap green, and chromium oxide hues interspersed with darker shadowed passages suggesting canopy depth. Illumination appears diffused and zenithal, consistent with midday conditions, rendering the forest in relatively even values while the object's dimensional surface creates subtle value gradations through its raised pattern catching ambient light. Spatial construction employs dramatic vertical perspective, the viewpoint positioned directly above, flattening the forest into textural field while the object's volumetric form asserts dimensional presence through its curved edge and surface modeling. Edge treatment presents crisp definition where manufactured form meets organic environment, the boundary absolutely precise, emphasizing the deliberate placement of designed object within natural context. The work resonates with contemporary environmental art practices and land art traditions, suggesting dialogue between human creative intervention and ecological systems, while its presentation aesthetic aligns with contemporary product photography and conceptual design documentation.
Design is created from the urge of wanting more natural interaction in the surrounded environment. 'Alive' is inspired by water - the foundation and source of all life. Once Marcele Kuliesiute crossed the biophilic design definition, she tried to apply the aspects of it to the design. It says that rhythm or movement, perceived in nature, creates a strong impression and a positive impact on the people. The designer created 'Alive' for public interiors, offices, and other public spaces, to provide the vitality of the environment and to remind of and nurture Mother Nature.