Golden A' Design Award Winner 2020
La Moitie Multi Commercial Space by One Fine Day presents a striking bilateral division that cleaves the visual field into two radically distinct atmospheric realms, establishing a compositional architecture of deliberate duality that functions as both spatial narrative and philosophical meditation on contrast and coexistence. The left portion of the frame unfolds in warm tonalities of dusty rose, blush pink, and soft coral reminiscent of Venetian plaster traditions, where ornate Corinthian columns rise with acanthus-leafed capitals supporting gracefully arched architectural elements that evoke Baroque or Rococo palatial interiors. Crystal chandeliers cascade with prismatic luminosity, their faceted drops catching and dispersing warm incandescent light that bathes the space in amber-gold radiance suggesting candlelit grandeur. An antique mirror with elaborate gilded rocaille framing occupies the middle ground, flanked by carved wooden furniture pieces upholstered in muted teal damask, while ornamental flourishes adorned with scrollwork patterns climb the cylindrical central column that serves as the compositional fulcrum. The flooring presents pale terrazzo with rose-tinted aggregate, its polished surface reflecting light sources above and contributing to the ethereal luminosity of this feminine, historically referential zone. In dramatic counterpoint, the right portion of the composition plunges into cool grey-blue tonalities dominated by stacked horizontal stone slabs suggesting geological strata or brutalist architectural vocabulary, with surfaces exhibiting natural veining and weathered patination that speaks to material authenticity and tectonic weight. A large spherical sculptural form in pale alabaster or onyx rests at the threshold between these two worlds, its perfect geometric purity serving as a mediating element between ornamental historicism and mineral minimalism. The spatial recession creates a two-point perspective drawing the eye through layered planes, while the cylindrical element bisected vertically demonstrates dual surface treatments continuing the thematic bifurcation into vertical dimension.
The name of the project La Moitie originates from the French translation of half , and the design aptly reflects this by the balance that has been struck between opposing elements: square and circle, light and dark. Given the limited space, the team sought to establish both a connection and a division between the two separate retail areas through the application of two opposing colors. While the boundary between the pink and black spaces is clear yet also blurred at different perspectives. A spiral staircase, half pink and half black, is positioned in the center of the store and provides.