Platinum A' Design Award Winner 2020
A saturated cadmium red aluminum beam commands the visual field with emphatic horizontal authority, its elongated rectangular form cutting diagonally across a deliberately muted charcoal-gray environment that functions as both neutral ground and dramatic foil to the tool's chromatic intensity. The Tactile Design Teams's Digital Level presents itself through the hands of a kneeling figure whose denim-clad form occupies the upper register, creating a compositional triangle that anchors the instrument within authentic professional context. The figure's posture—one knee bent, torso inclined forward, both hands gripping the recessed black handles at either terminus—embodies concentrated attention and practiced expertise, suggesting the ritualized precision of skilled craft. The instrument itself reveals sophisticated industrial design language: the primary body exhibits a smooth, powder-coated surface in a vermillion hue approaching fire-engine saturation, interrupted by strategic black rubber grip zones that provide both functional ergonomics and visual punctuation. A digital display module positioned slightly left of center introduces technological refinement through its circular dial interface surrounded by tactile control buttons, their white iconographic symbols providing crisp contrast against the dark housing. The lighting scenario employs dramatic three-quarter illumination from an elevated source, casting the figure partially in shadow while allowing the level's surface to capture and reflect luminosity with almost theatrical presence. Edge quality varies purposefully: the tool's machined aluminum edges read as razor-crisp against the soft atmospheric gradient of the background, while the figure's denim textures dissolve into shadow at the periphery. Spatial construction relies on implied depth through overlapping forms and the diagonal recession of the instrument toward the right edge, creating dynamic tension within an otherwise compressed pictorial space. The chromatic scheme operates as a near-complementary relationship, the warm red asserting itself against the cool neutral gray with maximum visual impact.
The Milwaukee Redstick Digital Level is one of the first mainstream box level products to have only digital feedback (no ‘spirit vials’) and is the most accurate levels on the market. Integrated with Milwaukee Tool's latest Pinpoint technology, the Redstick digital levels feature a circular display that's well designed, super easy to read, and can be read from the side and the top. The digital signal tolerances can be adjusted, so if you want something “close” to level, it will let you know when you get there.