Platinum A' Design Award Winner 2020
Katsumi Tamura's Typeface Calendar presents a masterful exploration of three-dimensional typographic design, where four distinct calendar cards occupy a pristine white ground in an asymmetrical yet harmoniously balanced arrangement that guides the eye through a carefully orchestrated visual journey. The compositional architecture follows a loose diagonal trajectory from upper left to lower right, with each folded paper structure creating its own micro-environment of light, shadow, and chromatic intensity. The primary focal point emerges at the foreground center-left, where a chartreuse-yellow letterform spelling "APR" rises with architectural presence, its saturated acid-green hue commanding immediate attention through both chromatic intensity and spatial proximity. Secondary attention distributes among the remaining three cards: an orange-red "MAR" positioned at the upper left demonstrates warm cadmium orange undertones bleeding through die-cut letter apertures, while a vibrant emerald "OCT" at upper right creates complementary tension with adjacent magenta accents visible through its sculptural negative spaces. The magenta "AUG" at center-right completes the chromatic quartet, its quinacridone-pink undertones offering warm-cool contrast against the surrounding cooler greens. Each calendar card functions as both functional object and sculptural form, the die-cut typography transforming flat paper stock into self-supporting three-dimensional structures through precise folding along the horizontal center axis. The lighting paradigm suggests soft, diffused overhead illumination consistent with professional product photography, creating gentle gradations across the folded paper surfaces while casting subtle shadows that reinforce the dimensional quality of each letterform. The shadow morphology reveals soft-edged umbra beneath each standing card, anchoring the objects convincingly to the white surface while maintaining the overall high-key luminosity of the composition. Spatial construction operates through overlapping, scale diminution, and vertical positioning, with the foreground "APR" appearing largest and most saturated while background elements recede slightly through atmospheric suggestion. The paper substrate demonstrates a smooth, matte finish with sufficient body to maintain structural integrity when folded, its pristine white surface functioning as both ground and active compositional element through the negative spaces created by die-cut letterforms. Edge treatment varies purposefully: the exterior contours of each card follow the organic profiles of the abbreviated month names, creating irregular silhouettes that break from conventional rectangular calendar formats, while interior edges where colored backing paper meets white foreground maintain crisp definition. The typographic design employs bold sans-serif letterforms with geometric construction, likely referencing modernist typographic traditions from mid-twentieth-century Swiss design while achieving contemporary freshness through the dimensional paper-engineering approach. Small calendar grids printed in corresponding accent colors occupy the upper white panels of each card, their diminutive scale creating effective visual hierarchy against the dominant sculptural letterforms below. The overall atmospheric resonance communicates playfulness balanced with precision, innovation grounded in functional purpose, and the celebration of paper as a versatile creative medium capable of transcending its typical flat applications.
Typeface is a calendar designed around the concept of the typeface. The set contains four sheets, consisting of the months from January to December, punched out in an original typeface. You can assemble the sheets into calendar units that each display three months of the year. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space.