Silver A' Design Award Winner 2025
Noosh Crafted Gin by TheYaar Studio presents a sophisticated diptych of artisanal spirit bottles positioned against an architectural backdrop of pristine white arched niches that evoke the serene geometry of classical colonnades and sacred spaces, the compositional arrangement following an asymmetrical balance with the magenta-filled vessel occupying the left third while the golden amber bottle commands the right portion at a slightly elevated position, creating a dynamic visual dialogue between the two chromatic statements, the label design employs a distinctive diamond-shaped cartouche rendered in deep midnight blue serving as the grounding field for intricate isometric illustrations depicting fantastical architectural constructions reminiscent of impossible geometries and dreamlike cityscapes, the left bottle labeled Aran Persian Rose contains a luminous fuchsia liquid approximating quinacridone magenta in its saturated brilliance that casts a warm rosy glow against the surrounding environment while the right bottle labeled Marand Persian Saffron holds a rich amber gold liquid suggesting the precious warmth of the eponymous spice, the illustrative style within each label synthesizes contemporary digital illustration techniques with ornamental sensibilities drawing from traditional decorative arts featuring stylized botanical elements including roses and flowering branches rendered in coral pink and teal accents floating against starry nocturnal backgrounds punctuated by wispy cloud formations, the typography combines an elegant cursive script for the brand name with clean sans-serif letterforms for varietal designations creating a harmonious hierarchy, the lighting appears as soft diffused illumination from multiple directions producing gentle shadows beneath each bottle while the architectural niches cast subtle gradated shadows suggesting depth and spatial recession, the glass vessels exhibit classical proportions with cylindrical bodies transitioning to tapered shoulders and short necks crowned by matte black closures, surface quality alternates between the glossy transparency of glass revealing liquid color and the matte paper finish of labels, the overall chromatic scheme orchestrates a triadic harmony of magenta, gold, and deep blue against neutral white surroundings, compositional sophistication emerges through the rhythmic repetition of arched forms echoing between background architecture and the curved label motifs creating visual unity across the presentation.
Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.