Bronze A' Design Award Winner 2025
Chunyang Wang's Funny Eye Sparkling Drink Packaging presents three aluminum beverage cans arrayed diagonally across a cream-colored planar surface beneath an expansive cerulean sky punctuated by billowing cumulus formations, establishing a celebratory outdoor staging that emphasizes the product's refreshment proposition through environmental association with open-air leisure and atmospheric luminosity. The compositional architecture deploys a rising diagonal from lower left to upper right, creating dynamic visual momentum while maintaining stable triangular balance through the three-unit repetition, each can positioned at slightly varied angles that suggest casual arrangement rather than rigid formal alignment, imbuing the presentation with approachable spontaneity. The cans themselves feature wraparound label designs dominated by white grounds activated by horizontal bands of saturated hue: the leftmost can employs cadmium yellow and cerulean blue stripes, the center can alternates between violet, cool pink, and azure bands, while the rightmost can utilizes warm orange and bright cyan banding, creating chromatic variety within systematic formal consistency. Each label displays bold sans-serif typography in dark neutral tones presenting script characters, accompanied by playful illustrative motifs featuring stylized eye forms rendered in loose, expressive linework with blue coloration for the "Macau" lettering and oversized cartoon eyes that constitute the primary visual identifier, their asymmetric pupils and varied expressions generating whimsical character and memorable brand personality. The eye motifs appear multiple times across each can's circumference in different configurations—some eyes wide and alert, others winking or gazing in divergent directions—establishing visual rhythm through repetition-with-variation and encoding approachability through cartoon vernacular. Small secondary graphic elements include simple line drawings suggesting beverage vessels, directional arrows creating visual flow, and compact text blocks providing product information in both primary script and secondary Roman alphabet notation. The lighting condition suggests natural daylight from an elevated angle slightly behind the viewer's left shoulder, casting subtle graduated shadows extending toward lower right that anchor the cans to their supporting plane while the diffused quality of illumination suggests either midday sun filtered through light cloud cover or the soft directionality of golden hour, creating gentle specular highlights along the metallic can surfaces' curved shoulders and rendering the aluminum substrate with convincing materiality through tonal gradation from bright reflection zones to cooler shadowed passages. The atmospheric perspective evident in the background sky transitions from deeper saturated blue in the upper register to paler, almost white-tinged azure near the horizon line, with cloud formations rendered in brilliant whites with pale gray umbrae suggesting volumetric depth, while the foreground surface exhibits warm cream tonality with slight texture suggesting either painted wood, matte-finished platform, or seamless backdrop material. Edge treatment varies strategically: the cans themselves feature crisp hard edges defining their cylindrical forms and maintaining product legibility, while the label graphics employ both sharp vector-quality edges for typography and geometric elements alongside softer, hand-drawn quality edges for the illustrative eye motifs, creating textural contrast between mechanical precision and organic expressiveness. The spatial construction employs shallow depth with clear foreground emphasis, the cans occupying the primary visual plane while the sky provides atmospheric context without competing for focal attention, and the slight upward camera angle elevates the products within the frame, conferring aspirational visual positioning. The overall affective register combines playfulness through the cartoon iconography, freshness through the bright chromatic palette and sky association, approachability through the casual arrangement and expressive illustration style, and premium quality suggestion through the crisp photography, sophisticated color coordination, and substantial physical presentation, inviting viewers into a branded experience that balances accessibility with design refinement.
Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style that captures the essence of Macau's diverse heritage.