Shanghai New Bund Mansion Experience Center | Ekphrastics
Shanghai New Bund Mansion Experience Center by Jian Zhang

Shanghai New Bund Mansion Experience Center

Golden A' Design Award Winner 2025

A sweeping curvilinear reception hall unfolds within Jian Zhang's Shanghai New Bund Mansion Experience Center, where a dramatic sculptural light installation composed of interconnected geometric wireframe nodes and luminous points cascades diagonally across the upper register, evoking celestial constellations or neural networks suspended in perpetual motion against the deep charcoal void of the ceiling plane. The primary focal point emerges at the intersection of this ethereal light sculpture and the monolithic reception desk below, an angular obsidian-black volume whose sharply faceted planes suggest crystalline geological formations or carefully folded origami rendered in polished stone or composite material, its base illuminated by a warm amber strip light that creates a hovering effect against the cool grey-toned floor. The curved wall behind this desk presents vertical ribbed paneling in warm taupe and bronze tones, articulated with subtle illuminated signage featuring geometric logomarks and elegant typographic elements that glow with restrained luminosity. To the left foreground, a dark vessel containing pristine white orchid blooms introduces organic softness against the architectural rigor, their ivory petals catching ambient light like scattered pearls. The spatial composition follows a gentle arc, guiding the eye from the lower left through the dramatic diagonal of the constellation installation toward an aperture at right revealing an adjacent space bathed in warmer golden light, where crystal chandeliers and verdant green drapery suggest hospitality and refinement beyond. The chromatic palette operates within a sophisticated low-key tonal structure dominated by deep blacks, warm bronzes, cool grays, and strategic amber accents, creating a theatrical atmosphere of contemporary luxury. Lighting functions as both practical illumination and artistic medium, with the constellation sculpture providing ambient sparkle, concealed cove lighting defining architectural edges, and focused downlights creating pools of warmth on key surfaces. The spatial construction suggests an enveloping embrace, the curved walls and ceiling creating an intimate yet grand reception environment that balances monumentality with human scale through careful proportion and material refinement.

It is a project that captures the aesthetic and cultural spirit of its era. The visual elements employed in this design will continue to appear in subsequent developments, including clubs and courtyards, ensuring that the blend of modernity and classicism pervades the entire project. It creates an identity of Lujiazui in the real estate market, ultimately shaping the brand image.