Silver A' Design Award Winner 2025
Ziqiong Li's Xiao Liu 30th Anniversary Gift Box presents a commanding horizontal rectangular form rendered in a palette of luminous ivory and burnished gold, positioned centrally against a dramatically darkened backdrop that evokes the warmth of aged mahogany or deep chocolate. The compositional architecture establishes a clear bilateral near-symmetry, with the box oriented in subtle three-quarter perspective that reveals both the primary façade and a glimpse of dimensional depth along the right edge. The upper two-thirds of the box surface features an extraordinary topographic texture, comprising flowing parallel lines that undulate across the surface like contour lines mapping gentle terrain or the organic patterns found in wood grain, sand dunes, or fingerprints. These cream-toned linear striations create a mesmerizing optical texture that suggests both natural phenomena and sophisticated manufacturing precision. A horizontal golden band bisects the composition, establishing a clear demarcation between the textured upper register and the cleaner lower portion. This metallic strip carries temporal markers spanning decades, creating a timeline narrative element. At the left intersection of this golden band, a circular medallion protrudes with dimensional presence, featuring radiating linear patterns emanating from a central monogram, rendered in warm gold tones suggesting polished brass or gilded metal. The lower register presents a cleaner ivory surface bearing elegant typographic elements in golden hues, including both Latin characters and traditional calligraphic script, arranged with careful hierarchical spacing. The lighting paradigm suggests soft, directional illumination from the upper left, creating subtle gradations across the textured surface and gentle shadow along the right edge that establishes volumetric credibility. The background environment includes vertical striations at left suggesting bamboo or reeded panels, while warm amber accents emerge from the right periphery, contributing to an atmosphere of refined celebration and heritage acknowledgment.
This initiative is tailored for an entity that has over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of time to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. Let time not wither; may our bond be eternal!