Silver A' Design Award Winner 2025
Warm honey-toned timber dominates 21GRAM's Lusso Cafe, establishing an immediate dialogue between natural materiality and refined spatial articulation where Japanese joinery traditions merge with contemporary hospitality design principles to create an environment of profound atmospheric sophistication. The compositional architecture operates through a masterful orchestration of horizontal and vertical planes, with the cedar-clad ceiling establishing a powerful directional vector that draws the eye from the left-side service counter toward the intimate seating zones positioned against a textured woven wall surface rendered in warm ecru and sand tones. The chromatic palette demonstrates exceptional restraint and sophistication, centered upon raw cedar ranging from pale blonde to amber-gold, accented by stone gray in the geometric planter boxes and flooring, deep indigo in the upholstered banquette seating, and the verdant emerald of living moss and fern installations that introduce organic vitality. The lighting strategy employs both recessed linear track fixtures creating clean geometric rhythm across the white ceiling plane and warm cove lighting that washes the rear textile wall with golden luminosity, while elliptical pendant fixtures descend at varying heights to define intimate dining territories. Spatial construction operates through sophisticated layered recession, with the foreground dominated by a sunken garden feature containing moss-covered stones and delicate asparagus fern, the middle ground occupied by cantilevered timber tables supported by stone bases, and the background revealing the service zone behind reeded glass panels that introduce translucency without sacrificing privacy. The reeded glass creates a delicate vertical rhythm that echoes the timber slat treatment of the counter base, establishing a visual rhyme across the composition while the gridded wooden framework housing the service area suggests traditional Japanese kumiko lattice patterns translated into architectural scale. Surface texture vocabulary demonstrates remarkable range, from the smooth grain of finished cedar to the rough granularity of stone planters, the soft pile of the woven wall treatment, and the lustrous sheen of polished concrete flooring, creating a tactile environment that rewards close sensory engagement.
Lusso aims to meet the demands of consumers seeking natural relaxation and comfort even in modern, urban environments, creating a distinction from competitors through its space design and philosophy. In the heart of Seoul's skyscraper district, Cafe Russo offers a serene escape with a cup of coffee, made possible by its natural materials and design. The natural materials used in the finishes develop unique hues over time, and as they are touched by human hands, they gracefully reflect the passage of time in their own distinctive ways.