Silver A' Design Award Winner 2025
Skylimit Entertainment Group's Shougang Soreal Xr Park Space Design presents a dramatic interior environment dominated by an imposing sculptural installation of a mechanized robotic figure rendered in cool metallic blues and steely grays, its segmented cylindrical limbs and spherical joints suggesting industrial hydraulics transformed into fantastical creature form, with glowing crimson apertures punctuating the composition like bioluminescent eyes that command immediate attention against the predominantly darkened spatial envelope. The compositional architecture operates on bold diagonal vectors, the suspended mechanical form cantilevering into the viewer's space from the upper left quadrant while establishing dynamic tension with the horizontal sweep of theatrical lighting rigs that traverse the soaring ceiling space in rhythmic linear arrays. The chromatic strategy deploys a sophisticated triadic relationship between dominant cobalt and cerulean blues washing the architectural surfaces, intense crimson and vermillion accents emanating from the sculptural focal point and digital display screens, and warm amber-gold theatrical spotlighting that punctuates the middle ground with pools of inviting luminosity. The spatial construction reveals a cavernous interior volume with pronounced atmospheric perspective, the deep background receding into indigo darkness while foreground elements maintain crisp definition and saturated color presence. Surface textures range from the smooth machined quality of the robotic sculpture's metallic skin to the diffused glow of LED panel screens and the industrial rawness of exposed ceiling infrastructure. Edge treatment varies purposefully between the hard mechanical contours of the sculptural centerpiece and the soft atmospheric gradients where spotlight beams dissolve into ambient darkness. The theatrical lighting paradigm creates multiple overlapping illumination zones with directional spotlights casting dramatic pools across circulation areas while backlighting the suspended installation to emphasize its silhouette against the digital display matrix. The overall atmospheric resonance suggests a liminal space between industrial heritage and technological futurity, evoking the sensory experience of entering a portal into speculative realms where mechanical and organic forms merge in service of immersive storytelling and experiential wonder.
Shougang Soreal Xr Park uses cutting edge artificial intelligence and spatial computing technology, combined with rich theme-based IP and interactive experiences, to craft a multifunctional and personalized sci-fi world for users. In terms of design orientation and structural transformation, the design team navigated intricate hurdles and customized the design, which preserves the historical value of the industrial heritage site and endows it with new tech vitality. The digitalized interactive experience, aided by AI technology, elevates the personalized and immersive experience.