Borna Sazegan Brand Identity

Doraj Design House's Borna Sazegan Brand Identity occupies architectural space through a large-format billboard installation mounted upon a contemporary building facade characterized by horizontal banding in alternating warm coral-red and cool charcoal zones with white accents creating rhythmic striations that suggest venetian blinds or louvered screening, the billboard itself exhibits a carefully calibrated tripartite composition dividing the rectangular format into dominant coral-red fields on left and center portions contrasted with a dark charcoal or near-black field at right, the left two-thirds feature white linear architectural wireframe illustrations depicting structural frameworks rendered in precise geometric line work suggesting construction scaffolding, cranes, truss systems, and engineering diagrams executed in clean vector-based draftsmanship with consistent line weight creating transparent overlapping spatial constructs that read as technical blueprints or isometric projections, these white linear elements float against the saturated coral ground creating strong figure-ground contrast and suggesting themes of construction, infrastructure, building, and architectural process, the central portion carries the primary typographic message "STRONG STRUCTURES" set in two lines with "STRONG" in bold uppercase sans-serif type and "STRUCTURES" in lighter weight uppercase positioned directly below creating clear hierarchical reading order, this text occupies the transition zone between the illustrated left portion and the photographic right portion establishing verbal communication of the brand's core value proposition, the right third transitions dramatically from illustration to photography presenting a nocturnal or twilight image of an actual industrial structure photographed from below in dramatic perspective showing latticed metalwork in warm amber-orange-gold tonality against deep charcoal sky suggesting golden hour illumination or artificial lighting on steel framework, this photographic element creates material correspondence with the illustrated frameworks at left uniting conceptual diagram with tangible reality, the architectural photography exhibits strong diagonal compositional vectors created by the perspective recession of structural members creating dynamic movement through the right third, chromatic strategy deploys a sophisticated limited palette dominated by warm coral-red serving as primary brand color suggesting energy, strength, warmth, and industrial vitality, this is complemented by crisp white functioning as information carrier and visual relief, deep charcoal providing gravitas and contrast, and accent amber-gold in the photographic element creating chromatic bridge between warm coral and dark ground, the overall tonal structure maintains high contrast facilitating legibility at architectural scale while the mid-value coral prevents harsh glare, spatial construction operates through layered planes with the building facade functioning as deep background, the billboard surface as picture plane, the white linear illustrations as transparent mid-ground spatial constructs, and the typography as frontal information layer, this layering creates sophisticated depth despite the essentially two-dimensional substrate, the compositional architecture employs left-to-right reading progression moving from abstract diagram through verbal articulation to photographic reality, this sequence suggests a narrative of conception to realization, the geometric armature follows loose rule of thirds with the typography positioned at horizontal center and slightly above vertical center creating stable yet dynamic placement, the building's background striations establish horizontal rhythm countered by the vertical format of the billboard and the diagonal vectors within the photographic element generating balanced directional interplay, lighting paradigm within the billboard content suggests clear daylight for the diagrammatic portions maintaining visibility and precision while the photographic element depicts low-angle warm artificial or natural light creating dramatic chiaroscuro on industrial forms, this lighting duality reinforces the conceptual versus material reading, surface treatment appears to be high-quality digital print on billboard substrate with matte to slight satin finish preventing specular reflection that would compromise daytime legibility, edge treatment maintains consistently hard edges throughout the graphic elements supporting the precision engineering theme, the white linear work exhibits perfectly crisp vector edges, the typography presents clean contemporary sans-serif characters with geometric proportions suggesting modernist rationalism, stylistic coordinates situate this work firmly within contemporary corporate identity and environmental graphic design drawing upon Swiss modernist traditions of clarity and geometric precision while incorporating warmer more approachable color strategies than classical international style austerity, the work demonstrates affinity with infrastructure branding, construction industry visual communication, and architectural marketing collateral, technical execution reveals sophisticated understanding of large-format environmental graphics considering viewing distance, ambient lighting conditions, and architectural integration, the atmospheric resonance projects confidence, solidity, expertise, technical sophistication, and professional competence while the warm color temperature prevents coldness or impersonal corporate distance, the viewer relationship operates at urban scale addressing passing pedestrians and vehicular traffic requiring immediate legibility and memorable visual impact, the composition achieves strong shelf presence in the competing visual environment of contemporary urban architecture, narrative implications suggest transformation from concept to reality, the building process, structural integrity, and the material realization of engineering vision.

This visual identity is designed for a construction-related group. The brand strategy communicates power and resilience, speed, and beauty in construction, which is conveyed to the audience through the selection of symbolic animals. The source of inspiration for this identity comes from the lines created by metal structures during the construction process, and these lines were used to create the symbolic animals. These illustrations can be utilized in various contexts in detail, completeness, and combination.