Porch Multifunctional Space | Ekphrastics
Porch  Multifunctional Space by Salva abed kahnamouei

Porch Multifunctional Space

Bronze A' Design Award Winner 2025

Salva abed kahnamouei's Porch Multifunctional Space presents an interior retail environment demonstrating sophisticated spatial orchestration through the interplay of curvilinear and rectilinear geometries, establishing a dynamic compositional tension resolved through careful hierarchical arrangement and chromatic restraint that privileges neutral tonalities punctuated by selective chromatic accents, the architectural envelope articulated through crisp white walls interrupted by arched niches suggesting classical precedent reinterpreted through contemporary minimalist sensibility, the ceiling dominated by a matte black track lighting system configured in a rectangular circuit whose geometric precision creates strong orthogonal vectors contrasting with the softer arabesque forms of the metal display armatures rising from the floor plane, these slender blackened steel structures describing graceful parabolic arches that function simultaneously as spatial dividers and merchandise presentation frameworks, their curved profiles echoing architectural traditions spanning from Romanesque arcades to art nouveau's organic linearity while maintaining industrial materiality through exposed joinery and minimal ornamentation, the floor executed in herringbone-patterned terracotta tiles whose warm ochre and burnt sienna hues provide essential thermal counterbalance to the cool neutrality of walls and furnishings, this traditional paving pattern introducing tactile richness and historical resonance that grounds the contemporary interventions in craft tradition, the middle ground populated by cylindrical display pedestals rendered in pale cream or ivory tones, their tiered drum forms suggesting abstracted columns or ceremonial vessels, these vertical elements establishing rhythmic repetition across the retail floor while their soft biomorphic profiles maintain visual harmony with the curvilinear armatures, upholstered seating elements positioned in the right foreground include a generous lounge chair and ottoman executed in textured boucle or similar nubby fabric in warm greige, the chair's sculptural silhouette suggesting mid-century organic modernism with its rounded back and splayed wooden legs, natural daylight floods the space through tall arched windows dressed in sheer white curtains that diffuse and soften the illumination while darker charcoal drapery panels frame the openings providing visual weight and theatrical framing, this fenestration arrangement casting dappled luminosity across surfaces and creating delicate shadow patterns on the ceiling plane where foliage silhouettes suggest exterior vegetation filtering light, merchandise including folded garments in forest green and navy, footwear positioned on transparent shelves within the metal armatures, and accessories create focal points of saturated color against the neutral palette, the lighting design employing adjustable spotlight fixtures on the overhead track system to create dramatic pools of illumination that emphasize key display zones while allowing ambient areas to recede into gentler luminosity, spatial depth constructed through overlapping planes of the foreground seating vignette, middle ground display pedestals and armatures, and background architectural elements including the arched niches and window wall, the perspectival system suggesting photographic documentation from a slightly elevated viewpoint perhaps seven feet above floor level, creating comprehensive visual access across the retail environment while maintaining natural spatial recession, edge treatment varies strategically with hard crisp boundaries defining architectural elements and metal frameworks while soft blurred transitions occur in textile surfaces and diffused window light, the overall atmospheric register suggesting refined domesticity merged with commercial presentation, an intimate scale that privileges personal encounter over monumental retail spectacle, the space inviting contemplative browsing and tactile engagement rather than overwhelming visual stimulus, affective qualities include serenity derived from tonal restraint and spatial clarity, sophistication communicated through material selection and proportional refinement, warmth provided by natural materials and residential-scale furnishings, and welcoming accessibility achieved through human-scaled environments and approachable display strategies that demystify luxury retail conventions.

The designers faced a difficult task of blending traditional Iranian elements with the modern aesthetic, but still made it possible to create harmony in this multifunctional space. Gray and dark blue palettes were used together with naked finishes to create a modern background. While the old wooden floors were carefully preserved, they skillfully integrated modern looking mirrors and arches, which are a combination of traditional and contemporary architectural styles.