Golden A' Design Award Winner 2024
Wu yao's Chinese Lion Car Sticker commands immediate visual attention through its masterful integration of traditional iconographic elements upon a contemporary automotive surface, creating a dynamic dialogue between heritage craft and modern industrial design that speaks to cultural continuity across temporal boundaries. The composition unfolds across the vehicle's lateral profile with an asymmetrical yet rhythmically balanced arrangement, where the primary focal point emerges as a magnificent guardian lion rendered in flowing gold-outlined forms against a saturated vermillion ground that carries associations with prosperity, celebration, and auspicious fortune within East Asian visual traditions. Secondary compositional elements include elegantly stylized cloud formations in cerulean and ultramarine blue that create atmospheric depth and celestial suggestion, while tertiary details reveal intricate geometric patterns along the lower register incorporating ochre, jade green, and touches of coral that reference traditional textile and architectural ornament. The chromatic harmony operates on a split-complementary schema where the dominant warm reds and golds find dynamic tension against cool blue passages, while the overall high saturation level creates optical vibrancy that commands attention within the urban environment. Spatial construction employs a sophisticated layering technique where overlapping decorative elements create depth without recourse to Western perspectival systems, instead utilizing the Eastern convention of atmospheric suggestion through color saturation shifts and scale modulation. The architectural backdrop provides striking counterpoint through its monumental stepped staircase rendered in cool neutral grey stone with strong geometric clarity, featuring an impressive arched portal that frames deep shadow, establishing a dialogue between the organic flowing curves of the decorative program and the rationalist neoclassical architectural vocabulary. Lighting conditions suggest midday illumination from an elevated frontal-quarter angle, creating crisp shadow definitions along the stair risers while the vehicle's glossy surface reflects ambient luminosity that enhances the jewel-like quality of the applied graphics. Edge treatment throughout the decorative elements demonstrates remarkable precision, with clean hard boundaries between color fields that suggest either vinyl application or digital printing techniques achieving the crispness associated with traditional cloisonné metalwork or silk brocade weaving. The stylistic positioning bridges multiple traditions simultaneously, drawing upon the formal vocabulary of Qing dynasty decorative arts, particularly the auspicious symbolism and flowing linear quality characteristic of imperial textile design, while the application context and execution methodology firmly situate the work within contemporary applied design and vehicle customization culture.
Designed limited edition car stickers for the Fengxing T5 Evo car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. At the same time, 3 different colors are provided as options.