Golden A' Design Award Winner 2024
A monumental sculptural installation of warm sienna and raw umber tones dominates this retail interior, where an organic wooden formation resembling ancient driftwood or weathered tree roots cascades from ceiling to floor with extraordinary fluid dynamism, its deeply striated surface exhibiting the characteristic grain patterns of aged timber rendered at architectural scale, the sinuous forms twisting and interweaving to create cavernous apertures and dramatic negative spaces that pierce through the mass allowing visual connectivity between levels, the compositional architecture employing a powerful diagonal thrust from upper right toward lower left that creates kinetic energy within the otherwise serene spatial envelope, the chromatic palette establishing a harmonious earth-toned dialogue between the warm cognac-amber of the sculptural element and the pale honey tones of the bamboo or light oak flooring below, punctuated by the cool charcoal gray of a rough-hewn boulder positioned as a grounding counterpoint near the base, floor-to-ceiling glazing along the perimeter admits abundant natural daylight that bathes the interior in soft diffused illumination while simultaneously framing views of verdant deciduous foliage beyond, establishing a profound dialogue between interior artifice and exterior nature, the spatial organization demonstrates sophisticated layering with the foreground boulder and flooring establishing a stable horizontal datum against which the vertical drama of the wooden installation unfolds, the middle ground revealing suspended garments on minimal brass-toned hanging systems that read as delicate linear accents against the organic mass, and the background glass wall dissolving the boundary between built environment and landscape, the perspectival system operates through atmospheric depth cues with the distant greenery rendered slightly hazier than the crisp interior elements, textural contrast achieves remarkable range from the deeply fissured almost bark-like surface of the wooden sculpture suggesting millennia of weathering to the polished smooth floor reflecting subtle ambient light to the matte rough facture of the stone anchor, edge behaviors vary strategically with the organic form displaying soft undulating contours that flow into shadow while architectural elements maintain precise hard-edged definition, the installation suggests affinities with contemporary biomorphic design movements and land art traditions evoking comparisons to the environmental interventions of Andy Goldsworthy or the organic architectural visions of practitioners working at the intersection of craft and spatial design, the atmospheric resonance conjures feelings of primordial wonder and geological time compressed into an experiential retail moment that transcends commercial function to achieve genuinely immersive environmental art status.
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards. The concept of tree holes is also applied to the first floor, where each scene draws inspiration from nature, catering to the desires of outdoor enthusiasts.