Silver A' Design Award Winner 2023
Tang Shengxing's Xinjihao Bingdao Tea Packaging commands immediate visual attention through its masterful deployment of a dramatic split-composition strategy that juxtaposes two distinct chromatic and illustrative systems within a unified spatial field, the left portion presenting an elaborate gold-framed triptych featuring meticulously rendered wildlife imagery—a resplendent peacock with iridescent blue-green plumage occupying the upper register, a magnificently detailed elephant rendered in graphite-toned monochrome dominating the central panel, and architectural elements suggesting traditional temple structures with terracotta roofing—while the right portion establishes a commanding presence through tall vertical boxes clad in deep cinnabar red, a hue suggesting both ceremonial importance and the warmth of aged tea leaves, the surface treatment incorporating subtle tonal variations where embossed illustrations of similar fauna emerge ghost-like from the crimson ground, creating a sophisticated interplay between visibility and suggestion that rewards prolonged contemplation, the compositional architecture employs asymmetrical balance with the darker illustrative panels weighted leftward against the luminous red volumes rightward, establishing visual equilibrium through chromatic rather than spatial symmetry, the lighting paradigm suggests controlled studio illumination with warm directional sources creating gentle gradients across the box surfaces and producing soft reflections on the polished surface beneath, the overall color harmony operates on a sophisticated complementary schema where the cool blue-green peacock feathers and verdant foliage passages dialogue with the warm red-orange dominant boxes, while the neutral elephant gray provides chromatic rest and the gold frame introduces metallic warmth that bridges both temperature zones, textural variation ranges from the apparent smoothness of the printed surfaces to the suggested dimensionality of embossed patterns, edge treatment maintains crisp architectural boundaries appropriate to premium packaging while the illustrated elements demonstrate masterful gradation between hard contour definition and atmospheric softening within landscape backgrounds
Focusing on the position of be naturally formed, Tea Fragrance Oriental, the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. This is a kind of primitive forest Pu'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forests anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu'er tea.