Silver A' Design Award Winner 2023
Chunyang Wang's Zao from Xinghua Village Liquor Package presents a masterfully composed commercial still life wherein a tall, slender glass bottle commands the central vertical axis against a deep charcoal-black backdrop that creates profound figure-ground separation and theatrical isolation of the subject. The crystalline vessel, rendered in transparent colorless glass, exhibits exceptional optical clarity that permits the viewer to perceive light refracting through its cylindrical form, generating subtle caustic reflections and tonal gradations ranging from brilliant white highlights along the left shoulder to deep pewter shadows pooling at the base. A natural cork stopper crowned with pale birchwood creates a warm organic accent atop the composition, secured by a vibrant cobalt-blue paper seal bearing typographic elements in clean sans-serif letterforms. The primary visual focus resides upon an elaborately designed rectangular label occupying the lower two-thirds of the bottle's face, featuring an intricate linear illustration system executed in fine black strokes against warm cream-white paper stock. This decorative program displays geometric precision through radiating sunburst motifs, concentric circular patterns suggesting celestial bodies or traditional astronomical diagrams, and architectural elements including columnar forms and arched vignettes that evoke classical temple imagery. Three diamond-shaped clusters rendered in saturated ultramarine blue provide chromatic punctuation within the otherwise monochromatic illustrative scheme, their geometric faceting suggesting crystalline formations or stylized floral abstractions. The compositional depth employs shallow focus photography, with secondary bottles appearing as soft-edged ghostly presences flanking the protagonist vessel at left and right margins, their blurred forms establishing spatial recession while maintaining product family cohesion. The lighting paradigm demonstrates sophisticated three-point commercial illumination with primary source emanating from the upper left quadrant, producing clean specular highlights that trace the bottle's volumetric contours while a secondary fill softens shadow transitions. The overall chromatic scheme adheres to a restrained complementary dialogue between warm neutrals and cool blue accents, creating visual sophistication through economy of palette.
The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.