Rebirth Art Space Installation | Ekphrastics
Rebirth Art Space Installation by Hebei Puteng Culture Media Co., Ltd

Rebirth Art Space Installation

Golden A' Design Award Winner 2023

Vibrant cadmium orange dominates the visual field through a translucent raincoat worn by a seated figure, its glossy PVC surface catching and refracting the abundant natural light streaming through an expansive glass ceiling structure composed of geometric steel framing that creates a precise grid pattern overhead. The figure, positioned in the right portion of the composition, rests upon a classical white marble pedestal featuring carved relief details, creating a striking juxtaposition between contemporary fashion elements and traditional sculptural presentation. To the left, a fantastical flamingo sculpture commands attention through its hybrid materiality, combining coral-pink feathered textures with metallic silver mesh bodywork and burnished copper wing elements that catch ambient illumination with warm specular highlights. The chromatic harmony operates on a sophisticated split-complementary scheme, with the dominant orange of the garment playing against the cool silver and steel tones of the surrounding kinetic sculptural elements and architectural framework, while the flamingo's salmon and coral hues create analogous warmth alongside the primary orange focal point. Spatial construction achieves remarkable depth through the layered arrangement of sculptural components, with a massive chrome ring structure positioned behind the central figure creating a portal-like framing device, while cascading metallic feather-like elements extend toward the right edge, suggesting perpetual motion and organic flow. The lighting paradigm combines zenithal natural illumination from the glass canopy with reflective ambient bounce from the polished metallic surfaces, creating a luminous, almost ethereal atmosphere where shadows remain soft and transparent rather than dramatic. Edge treatment varies purposefully throughout, with hard boundaries defining the architectural grid against bright sky, while softer transitions characterize the feathered textures and the diffused boundaries where translucent plastic meets flesh. The installation by Hebei Puteng Culture Media Co., Ltd achieves a contemporary surrealist sensibility through its unexpected material combinations and dreamlike juxtaposition of organic avian forms with industrial precision, evoking connections to theatrical fashion photography while maintaining sculptural gravitas through its monumental scale and architectural integration.

The project is an immersive commercial art space with the theme of Rebirth, which relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future, through various technical means such as physical production, mechanical construction, and control programming. The unique visual experience and conceptual thinking, combined with technology, art, and fashion elements, fits perfectly with the commercial space, bringing people an unusual journey to welcome rebirth, and reflect on the value of life and fashion.