Silver A' Design Award Winner 2023
Ting Han Chen's Rixing Go Digital Self Guided Service presents a compelling contemporary tableau wherein a young woman occupies the compositional center, her figure rendered against an extraordinary backdrop of densely arrayed typographic matrices that suggest the preservation of cultural heritage through systematic archival organization. The subject stands in three-quarter view, her gaze directed contemplatively toward the upper left quadrant, establishing a diagonal visual vector that guides the viewer's eye across the picture plane while simultaneously suggesting intellectual engagement with auditory content delivered through pristine white over-ear headphones. The chromatic architecture establishes a sophisticated triadic harmony between the deep forest green of the cable-knit sweater vest with its characteristic cream-colored chevron striping, the warm ivory of the collared blouse beneath, and the complex neutral-warm matrix of the background storage system. The luminosity emanates from a diffused source positioned to the upper right, creating gentle modeling across facial planes while maintaining soft shadow transitions beneath the chin and along the sweater's textural ridges. Spatial construction operates through subtle atmospheric recession, with the grid of archival drawers establishing a rhythmic repetition that recedes through diminishing clarity rather than linear convergence, suggesting shallow but palpable depth. The figure-ground relationship achieves elegant balance as the subject's dark hair and green garment provide sufficient tonal contrast against the warmer ochre and amber hues of the background elements. Surface texture receives masterful attention, from the dimensional cable-knit pattern of the sweater vest rendered with tactile specificity to the smooth porcelain quality of the subject's complexion, the matte finish of the mobile device, and the implied patina of aged wooden storage compartments. Edge treatment varies purposefully, with crisp definition along the headphone contours and garment boundaries softening toward the peripheral background elements, creating natural focal hierarchy. The compositional schema employs classical portraiture conventions adapted for contemporary service design documentation, positioning the human user as the central narrative agent within a larger systemic environment. The affective register conveys quiet concentration, intellectual curiosity, and the intimate satisfaction of self-directed discovery, establishing an aspirational yet accessible emotional tone that invites identification with the depicted experience.
Rixing is the world's last and only type foundry that's still making traditional Chinese letterpress. As part of Taiwan's cultural heritage and an ambitious career rather than a for-profit business, Rixing dedicates itself to conveying cultural values of craftsmanship and aesthetics of letterpress to all. This project aims at helping Rixing deliver its value proposition by implementing a self-guided service for visitors to learn about the history, artefacts, techniques, and commodities of letterpress on their own, leaving staff more time to better serve their customers.