Golden A' Design Award Winner 2023
Soft coral pink saturates the visual field as TIGER PAN's Yep Collagen Product hovers at a dynamic diagonal angle against a harmoniously matched rose-tinted backdrop, creating an immersive monochromatic environment that speaks to contemporary minimalist packaging philosophy. The rectangular container with generously rounded corners presents two visible faces simultaneously—the upper surface displaying crisp white typography and a distinctive triangular logo mark, while the forward-facing panel reveals debossed lettering reading "COLLAGEN YOUNG" in a vertically stacked arrangement that emphasizes brand messaging through dimensional texture rather than chromatic contrast. The compositional architecture employs a deliberate off-center placement following approximate golden section principles, with the package tilted approximately forty-five degrees to create dynamic visual tension while maintaining elegant equilibrium. The chromatic strategy demonstrates sophisticated restraint, utilizing a near-monochromatic scheme of warm dusty rose graduating through blush pink tones, punctuated solely by clean white elements that provide essential contrast for legibility and visual hierarchy. Luminosity emanates from a diffused overhead source positioned slightly forward and to the left, creating a soft, naturalistic illumination that wraps gently around the container's curved edges while casting a subtle elliptical shadow beneath—this penumbral form anchors the floating object and establishes spatial dimensionality within the otherwise depthless pink atmosphere. The surface texture appears as a refined matte finish suggesting soft-touch lamination or specialized coating, imparting a tactile quality that implies velveteen smoothness and premium material consideration. Edge treatment demonstrates masterful softness, with corners radiating gentle radii that echo contemporary industrial design sensibilities emphasizing approachability and organic warmth over sharp geometric severity. The typographic hierarchy presents product information in both Latin and logographic scripts, establishing cross-cultural communication while maintaining visual coherence through consistent white coloration and measured spacing. Atmospheric resonance conveys freshness, youthfulness, and aspirational wellness through the strategic deployment of pink's cultural associations with vitality, femininity, and self-care rituals, while the floating presentation suggests lightness and transformative potential.
Yep uses products with beauty and content to convey the attitude of sweet life and cool work to young and energetic people and fashionable and cutting-edge women with attitudes. The shape of the outer box is a triangle, which means the stability and powerful power of the product and consumer women. The pink and elastic logo conveys the touch of youthful vitality and seeks the balance between trust and fashion.