Silver A' Design Award Winner 2022
Deep forest green dominates HUI QIONG YANG's Tianmu Yunwu Tea Packaging, establishing an immediate chromatic dialogue between the matte obsidian black of the outer presentation boxes and the lustrous jade-toned canisters nestled within, a sophisticated palette evoking mountain mists and ancient tea cultivation traditions through its restrained yet sumptuous material vocabulary. The compositional architecture follows a carefully orchestrated diagonal scanning pattern from upper left to lower right, with the large gift box and shopping bag anchoring the northwestern quadrant while the opened multi-tier presentation system cascades toward the southeastern corner, creating dynamic visual flow that invites prolonged examination. Mythological creatures rendered in warm ochre, vermillion, and viridian animate the black surfaces, their serpentine forms suggesting qilin or other auspicious beasts from classical iconographic traditions, their bodies composed with fluid calligraphic energy that transforms functional packaging into narrative vessels. The golden line work depicting stylized clouds creates delicate arabesques across the matte black ground, establishing atmospheric depth through minimal means while referencing the yunwu or cloud-mist after which the tea takes its name. Pyramidal tea sachets arranged in geometric grids within pull-out drawers demonstrate rigorous formal organization, their triangular forms echoing mountain peaks while their deep green surfaces maintain chromatic unity with the rounded canisters above. The presentation hierarchy moves from outer carrier to box to drawer to individual sachet, each layer revealing new formal pleasures through varied geometric vocabulary, from rectangular to rounded rectangular to triangular, creating a choreographed unboxing ritual that transforms commercial packaging into contemplative experience. A single ceramic cup containing amber-hued tea liquor provides warm chromatic counterpoint, its golden tones suggesting the precious contents these elegant vessels protect, while folded paper inserts decorated with the same mythological imagery extend the visual narrative across multiple touchpoints.
This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The packaging gift box as a whole is a two-layer pull-up structure in the shape of a mountain, and visually integrates the expression of mountains, ground, clouds, and Queen Mother's feast culture. It is not only easy to identify, but also easy to spread quickly in the market. The aesthetic design style gives Tianmu Yunwu tea product packaging a unique visual and beautiful experience.