By Beth Collagen Supplement Packaging | Ekphrastics
By Beth Collagen Supplement Packaging by Angela Spindler

By Beth Collagen Supplement Packaging

Golden A' Design Award Winner 2022

Emerald-toned translucent glass dominates the visual field in Angela Spindler's By Beth Collagen Supplement Packaging, presenting a sculptural vessel of exceptional formal refinement positioned upon a geometric plinth rendered in warm taupe that establishes a chromatic dialogue between cool viridian transparency and earth-warmed neutrality. The container's silhouette describes an elegant inverted trapezoid with gently tapering walls that narrow toward a broadened base, creating a stable yet dynamic volumetric presence that challenges conventional cylindrical packaging archetypes while maintaining functional integrity. The chromatic palette operates within a sophisticated complementary schema, with the dominant phthalo-inflected green glass activating against the warm umber-sienna background gradient that transitions from darker cocoa tones at the periphery toward lighter café-au-lait values at the horizon line. A substantial oak-toned wooden lid crowns the vessel, its visible grain pattern offering organic textural counterpoint to the smooth, light-catching glass surfaces below, while a cream-colored vertical tag element extends from the closure, introducing typographic communication through restrained sans-serif letterforms arranged in a columnar reading orientation. The lighting paradigm employs studio illumination from an upper-left quadrant, generating luminous caustic patterns within the glass body where light refracts and reflects across curved internal surfaces, creating ethereal gradients from deep forest green in shadowed regions to brilliant emerald where maximum transparency permits light passage. Shadow behavior beneath the vessel reinforces spatial grounding through soft-edged cast shadows that establish the plinth's dimensional reality while maintaining the aspirational elevated presentation. The compositional architecture follows classical asymmetrical balance, with the vessel positioned slightly left of center, its vertical axis creating a dominant directional vector counterweighted by the horizontal plinth edge and the subtle diagonal suggested by the rightward-extending tag. Surface treatment reveals masterful control of material properties: the glass exhibits both specular highlights along its curved shoulders and deeper translucent passages where accumulated thickness produces saturated chromatic intensity, while the wooden lid surface suggests turned craftsmanship through its visible grain orientation and precise cylindrical form. The overall atmospheric resonance evokes contemporary luxury apothecary aesthetics, merging Scandinavian design minimalism with artisanal materiality to create an object that transcends utilitarian function and enters the realm of considered domestic artifact.

The agency was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks. The packaging uses a colour palette of dark green and light pastel hues, high quality materials, structures and subtle print finishes to create a tangible sense of both luxury and prestige.