87MM Brand Story Book Design

Verdant mint green dominates Sunghoon Kim's 87MM Brand Story Book Design, establishing an immediate chromatic identity through saturated viridian-adjacent hues that pulse with contemporary freshness across multiple book covers arranged in dynamic overlapping configuration, the compositional architecture employing a deliberately casual scatter pattern that nonetheless reveals sophisticated understanding of visual rhythm and controlled chaos where rectangular forms create an asymmetrical crystallographic distribution across the picture plane with book spines and covers intersecting at varied angles generating compelling directional vectors that guide the eye through the arrangement, the typography rendered in bold sans-serif letterforms ranging from pronounced black ink to subtle embossed impressions creates hierarchical textural variation where phrases emerge and recede based on their printing technique establishing a dialogue between visibility and discretion that speaks to layered meaning and progressive revelation, the chromatic scheme maintains remarkable discipline operating within a near-monochromatic framework where the cool mint green functions as both ground and unifying element while stark black typography provides maximum contrast and white spine accents introduce brightness without disrupting the verdant harmony, lighting appears diffused and even suggesting professional studio conditions with soft shadows cast beneath overlapping volumes creating subtle depth cues and dimensional separation, the spatial arrangement presents a shallow depth of field where books exist on similar picture planes with overlapping serving as the primary depth indicator, surface qualities reveal matte paper stock with smooth tactile character while embossed passages introduce dimensional texture catching light differently than printed areas creating optical interest through material manipulation, edge treatment maintains crisp definition throughout with typography demonstrating precise registration and clean kerning characteristic of meticulous print production, stylistically the work aligns with contemporary Scandinavian-influenced editorial design emphasizing restraint clarity and material honesty while the bold typographic statements suggest brand manifesto communication with phrases functioning as declarations of creative philosophy establishing atmospheric resonance of confident contemporary design thinking.

87MM is a representative fashion brand in Korea that creates everyday culture through sense and wit. Since its launch in 2011, it has been designed to tell the story of the past decade to the 87MM-loving public through Moment by Moment, We Say No Concept But Good Sense, a brand with 10 years of records. This will serve to communicate more closely with the young Korean public who like 87MM and are enthusiastic about it through the story of two founders as well as the 87MM brand story.