Silver A' Design Award Winner 2022
Crimson bottles arranged in diagonal rhythm across a pale blush surface create a striking study in chromatic saturation and commercial elegance within EvanChen's Idun Red Heart Apple Juice packaging design, where the dominant cadmium red of the translucent vessels establishes an immediate visual magnetism that speaks to appetite appeal and vitality. The compositional architecture employs a dynamic diagonal grid, with bottles positioned at approximately forty-five degrees to the picture plane, generating visual momentum that guides the eye from lower left toward upper right in a continuous flowing movement. Each bottle functions as both individual object and component of a larger pattern, creating crystallographic rhythm through systematic repetition. The label design presents a sophisticated hierarchy combining ornate illustration with typographic elements, featuring a central medallion depicting a classical female figure amid orchard scenery rendered in fine linear work against cream-colored ground, framed by elegant gold striping and red banners bearing product nomenclature. The interplay between the saturated ruby-red liquid visible through transparent vessels and the refined restraint of the illustrative label creates compelling tension between visceral appeal and cultivated sophistication. Lighting appears soft and diffused, emanating from upper left, producing gentle specular highlights on the glossy bottle surfaces that enhance the jewel-like quality of the red contents while casting subtle shadows toward lower right that ground each vessel dimensionally. The sculptural bottle caps feature embossed floral or clover-like patterns, adding tactile interest and brand differentiation through three-dimensional surface articulation. The shallow depth of field softens bottles at compositional peripheries, drawing focus to the central specimen while maintaining awareness of the serialized product family. The overall chromatic scheme operates as a sophisticated complementary near-harmony, with warm reds playing against the cool neutral pink-white background, creating maximum chromatic vibration without discord. Surface textures range from the high-gloss reflectivity of the bottle exteriors through the matte absorbency of paper labels to the subtle embossing of cap details, offering varied tactile experiences within unified brand expression. The design demonstrates mastery of premium beverage packaging conventions while introducing distinctive illustrative elements that elevate the work beyond category norms toward collectible aesthetic object status.
The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.