The Animal Backbone Retail Store | Ekphrastics
The Animal Backbone Retail Store by Eason Zhu

The Animal Backbone Retail Store

Golden A' Design Award Winner 2022

Exposed concrete vertebrae descend from above like fossilized remnants of some primordial creature, their brutalist mass rendered in cool grays ranging from pale ash to deep charcoal, creating a dramatic tectonic canopy that dominates the upper third of this striking retail environment by Eason Zhu. The massive structural elements display the raw honesty of board-formed concrete, with visible formwork impressions and subtle tonal variations suggesting weathered stone or ancient bone. Below this powerful architectural spine, a sophisticated glass and steel pavilion emerges as a luminous counterpoint, its black metal framing creating crisp geometric order against the organic irregularity above. The storefront employs perforated metal screens that ripple through the interior space like metallic fabric, their dot-matrix pattern creating visual porosity while maintaining spatial definition. A solitary feline figure occupies the foreground vestibule, its dark silhouette providing an unexpected moment of animate presence within this predominantly mineral and industrial context. The floor surface, polished to a mirror-like sheen, doubles the visual complexity by reflecting both the hovering concrete masses and the illuminated interior, creating a sense of spatial depth that extends below the ground plane. Circular apertures punctuate the perforated screens, functioning as portals that reveal glimpses of the deeper retail space beyond, their perfect geometry contrasting with the angular brutalism overhead. The lighting scheme balances cool ambient illumination filtering through the screens with warmer accent spots that define circulation paths and highlight the architectural drama. Typography rendered in clean sans-serif letterforms floats across the glass facade, its multilingual text suggesting global reach while maintaining visual restraint. The compositional strategy establishes a clear vertical hierarchy moving from heavy to light, opaque to transparent, ancient to contemporary, creating a dialogue between geological time and commercial present.

This once the first slaughterhouse in the Far East, where countless lives were got killed, it is fascinating but attracts a lot of tourists. Today, this building has become a famous cultural and creative industry center in Shanghai. Respecting the tens of thousands of animal souls, we are always looking for a way to have a commemorative architecture, trying to make an icy building to echo the concrete, and to arouse the painful memories and facts of killing animals because of lust.