Silver A' Design Award Winner 2022
Rich burgundy glass catches ambient light at a diagonal angle, presenting Ximena Ureta's Butterfly Acrobat Wine Packaging as a study in dramatic contrasts between deep noir grounds and vivid cadmium red accents that pulse with organic vitality across the cylindrical label surface. The compositional architecture employs a centralized focal hierarchy wherein a pale-skinned feminine figure stands at the optical center, her form partially obscured and transformed by an extraordinary proliferation of crimson and scarlet butterflies that cluster densely around her upper body, creating a metamorphic silhouette that reads simultaneously as human figure and natural phenomenon. The chromatic strategy operates through a sophisticated analogous-to-complementary scheme, with the dominant palette of deep charcoal noir, burnt umber, and obsidian black providing maximum value contrast against the vermillion, cadmium red, and coral orange butterflies whose wings carry delicate gold leaf accents suggesting precious illumination. Fine radiating lines emanate from behind the central figure in a sunburst pattern executed in metallic gold, creating both geometric structure and symbolic resonance with themes of radiance and emergence. The typography presents the brand name in an elegant script rendered in warm gold that harmonizes with the linear elements while establishing clear hierarchical distinction through scale and luminosity. Surface texture appears sophisticated, suggesting a combination of matte varnish grounds with selective spot gloss or metallic foil applications that would catch light dynamically as the bottle rotates. The bottle's curved form creates natural value gradients across the label surface, with highlights along the shoulder transitioning through middle values at center to deep shadows at the edges, demonstrating thoughtful consideration of how two-dimensional illustration translates to three-dimensional cylindrical substrate. The red wax or foil capsule crowning the bottle neck provides chromatic continuity with the butterfly motifs while signaling premium positioning through material choice. Background treatment employs a concrete or stone-textured surface in neutral gray that serves as perfect complementary ground, allowing the dark bottle and vivid label illustration to command full visual attention without environmental distraction.
The tale presented by the wine label Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music, and using their delicate silk threads, they fly among the audience. The label creates a unique concept displaying great technical challenges both in design and printing requirements.