Grassy Premium Coffee Packaging | Ekphrastics
Grassy Premium  Coffee Packaging by Dimitri Lociks

Grassy Premium Coffee Packaging

Silver A' Design Award Winner 2022

Dimitri Lociks's Grassy Premiados Coffee Packaging presents a striking sculptural form rendered in deep charcoal matte cardstock, its architectural silhouette commanding attention through an asymmetrical trapezoidal construction that widens confidently from base to apex, creating a visual dynamism that subverts conventional rectangular packaging paradigms. The compositional architecture employs a sweeping diagonal curve that bisects the frontal plane, this sinuous gesture in lighter warm beige tones creates a dramatic figure-ground tension against the dominant dark field, suggesting the organic fluidity of coffee bean origins or perhaps the undulating terrain of highland growing regions. Typography occupies the upper register with elegant restraint, gold-toned letterforms spelling the brand identity in an arc that echoes the package's curved internal line, while a hierarchical information panel in the lower portion presents producer details and tasting notes in a systematic grid arrangement combining ochre, cream, and dark tonal bands. The chromatic palette operates within a sophisticated triadic relationship of deep graphite approaching lamp black, warm golden amber suggesting raw sienna touched with Naples yellow, and cream tones reminiscent of unbleached paper or natural cotton. Illumination appears soft and directional, raking from the upper left quadrant to create subtle gradations across the matte surface while casting a diffused shadow to the right that grounds the object within its warm terracotta environment. The background wash of peachy coral with organic shadow patterns suggests filtered natural light through foliage, contributing atmospheric depth and environmental storytelling. Surface texture reads as smoothly tactile yet possessing the subtle tooth of quality uncoated stock, while edges maintain crisp geometric precision except where the organic curve softens the visual experience. The overall effect achieves a harmonious balance between contemporary minimalist sophistication and artisanal warmth, positioning the packaging within current specialty coffee visual culture while demonstrating exceptional command of structural packaging design principles and typographic hierarchy.

Grassy Premiados is a packaging for exceptional Brazilian coffees, awarded and rated above 87 points in the SCA Special Coffee Association. The packaging aims to raise the perception of quality of national specialty coffee, enhancing the entire production chain, from the producer to the roaster. Composed of an organic and modular design box inspired by nature, the packaging holds 250 grams of coffee beans, also protected by a special bag. Grassy Premiados proposes a new concept for coffee packaging, raising the perception of this product as an item of desire and admiration by consumers.