Golden A' Design Award Winner 2021
Sculptural warmth commands immediate attention in DB&B Pte Ltd's BD's Hype Tribe Office Design, where an extraordinary parametric timber bench unfurls across the foreground like a wave frozen mid-crest, its laminated wooden ribs creating rhythmic undulations that speak to digital fabrication's capacity for organic form-making within contemporary workplace environments. The compositional architecture employs a sweeping diagonal vector established by this serpentine seating element, which draws the eye inexorably toward the suspended elliptical structure bearing illuminated signage, this hovering ring acting as both wayfinding beacon and theatrical proscenium framing a presentation zone beyond. Chromatic relationships oscillate between warm timber tones ranging from honey amber through caramel to deep walnut and the cooler industrial palette of exposed ceiling infrastructure rendered in charcoal and gunmetal, while biophilic elements introduce verdant moss columns at strategic intervals, their preserved foliage suggesting forest depths through rich emerald and chartreuse variations. The lighting paradigm combines abundant natural daylight flooding through expansive glazing with warm artificial sources including pendant luminaires cascading within the central ring and track-mounted fixtures articulating the industrial ceiling plane, creating a luminosity that shifts from cool northern light near windows to intimate amber pools beneath architectural features. Spatial depth achieves remarkable complexity through layered planes: the immediate foreground's tactile bench surface, the middle ground's social seating arrangements with modernist lounge chairs upholstered in charcoal leather, and the background's urban panorama visible through floor-to-ceiling windows establishing visual connection to the broader metropolitan context. Material juxtapositions prove particularly sophisticated, contrasting the digital-craft precision of the parametric timber construction against raw concrete surfaces, polished terrazzo flooring with subtle aggregate patterns, brushed metallic accents, and the unexpected softness of living plant material. The ceiling treatment demands special attention, where curved acoustic baffles in pale birch plywood create a dynamic canopy suggesting frozen movement or suspended fabric, their overlapping forms generating visual rhythm while serving functional sound-absorption purposes. Edge behaviors range from the crisp geometry of architectural elements to the soft dissolution where moss columns meet their surroundings, while the parametric bench demonstrates extraordinary edge complexity through its repetitive rib structure creating visual texture that shifts with viewing angle. The overall atmospheric resonance suggests creative energy held in productive tension with contemplative calm, a workspace that celebrates both collaborative gathering and individual reflection through its generous spatial gestures and carefully calibrated material warmth.
Inspired by Becton Dickinson's "BD" consolidation exercise of key business units into one single floorplate, designers knew they wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.