Organic Wine Packaging | Ekphrastics
Organic Wine Packaging by Ximena Ureta

Organic Wine Packaging

Golden A' Design Award Winner 2021

Ximena Ureta's Organic Wine Packaging presents a masterful synthesis of naturalistic illustration and contemporary typographic restraint, wherein the dominant visual element emerges as an intricate wreath-like composition of meticulously rendered fauna and flora executed in fine black line work reminiscent of nineteenth-century scientific illustration traditions, punctuated by expressive splashes of vermillion and cadmium red that suggest the vital essence of wine itself. The compositional architecture establishes a dynamic asymmetrical balance, with the illustrated medallion occupying the lower two-thirds of the label while the typographic hierarchy ascends through carefully kerned serif and sans-serif letterforms in charcoal gray and subtle copper undertones. The bottle rests upon weathered wooden planks exhibiting rich burnt sienna, raw umber, and ochre variations that echo the organic philosophy embedded within the design concept, creating a harmonious figure-ground relationship between manufactured object and natural substrate. The illustrated program features identifiable species including hummingbirds captured mid-flight with wings extended in characteristic blur, dragonflies with delicately veined wings suggesting transparency and lightness, pheasants rendered with stippled precision revealing individual feather patterns, and botanical elements intertwining throughout the circular arrangement. The chromatic strategy deploys a predominantly neutral palette of warm whites, soft creams, and graphite blacks, activated by strategic vermillion accents that function as visual punctuation marks drawing the eye through the composition in a spiraling reading pattern. The illumination appears as soft, diffused natural light emanating from an overhead source slightly to the left, casting gentle shadows beneath the bottle that ground it within the environment while the matte paper finish of the label absorbs light to create an approachable tactile quality distinct from glossy commercial alternatives. Edge treatments throughout the illustration demonstrate virtuosic control, transitioning from razor-sharp contours defining individual feathers to soft atmospheric bleeds where red pigment disperses organically into the cream paper ground. The spatial construction achieves remarkable depth within the two-dimensional label surface through overlapping biological forms, diminution of scale from foreground creatures to background botanical whispers, and atmospheric suggestion where line density decreases toward the medallion's periphery. The overall atmospheric resonance evokes a sense of reverent celebration of biodiversity, agricultural heritage, and artisanal craftsmanship, positioning the product within traditions of careful stewardship and thoughtful production methodologies.

Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why designers highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.