Platinum A' Design Award Winner 2021
A sophisticated interior vignette presents itself through the lens of Digital Panorama's Consumer Electronics Film, capturing a meticulously staged living space that functions as both domestic tableau and product showcase, where the eye is immediately drawn to the central axis dominated by a vintage-inspired audio console positioned atop a walnut credenza featuring an intricate diamond-pattern marquetry executed in contrasting wood tones of warm umber and cooler walnut hues, the compositional architecture adhering to principles of bilateral symmetry as twin floor lamps with tapered gray fabric shades and brass fittings flank the central arrangement while casting characteristic scalloped luminous patterns upon the dusty rose wall surface that provides chromatic warmth throughout the scene, the palette orchestrating a harmonious dialogue between terracotta pinks, warm wood browns ranging from raw sienna to burnt umber, charcoal grays of the upholstered seating visible at left, and verdant accents introduced by a lush fern at right edge, spatial construction operates through careful layering from the marble-veined flooring in the immediate foreground through the furniture groupings of middle ground to the textured wall plane serving as backdrop, atmospheric lighting suggests late afternoon domestic intimacy with diffused ambient illumination supplemented by the directional glow of the symmetrically placed sconces creating soft gradients of light and shadow that model the wall surface, a framed botanical print depicting skeletal leaves in amber and rust tones occupies the compositional apex and echoes the organic forms of the decorative branches in a blush ceramic vessel at left, textural variety abounds from the smooth marble floor through woven upholstery to the matte plaster wall finish, the overall affective register communicating refined domesticity, curated elegance, and the integration of heritage audio technology within contemporary interior sensibilities.
Grundig Intermedia GmbH’s roots lie in the traditional German company, Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built the ‘Heinzelmann’, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.