Golden A' Design Award Winner 2021
Deep indigo and midnight blue dominate this striking digital interface composition, where atmospheric smoke-like gradients create an ethereal visual environment that draws the eye through carefully orchestrated layers of typography, iconography, and photographic imagery. The upper register presents a dramatic portrait partially obscured by swirling cerulean and magenta vapors, the human face emerging ghost-like from chromatic mist in a manner evocative of contemporary fashion photography merged with digital art aesthetics. The compositional architecture employs a strong vertical axis with the primary typographic element "WE INSPIRE" rendered in bold, hand-drawn white letterforms positioned at the optical center, creating immediate focal hierarchy through scale contrast and chromatic opposition against the dark field. Supporting this central declaration, delicate Chinese characters provide cultural specificity and bilingual accessibility. The lower portion transitions into pure darkness punctuated by a radial burst pattern emanating from a stylized flame iconographic mark, white linear elements shooting outward like cosmic rays or spark trajectories against the void. This starburst motif creates dynamic visual energy suggesting ignition, inspiration, and expansive potential. The tripartite footer structure presents three conceptual pillars with typographic hierarchy distinguishing primary headers from secondary descriptive text. The chromatic palette maintains remarkable restraint, limiting the active hues to cool blues ranging from cerulean through ultramarine to prussian depths, punctuated by strategic warm accents of magenta and crimson that suggest flame and passion within the predominantly cool atmosphere. Edge treatments throughout demonstrate sophisticated understanding of digital atmospheric effects, with soft gradational transitions between smoke-like forms contrasting against crisp typographic edges. The overall luminosity follows a low-key tonal structure with strategic high-contrast moments creating visual drama and directional emphasis.
To pursuit conversations with consumers, they use dynamic image to show experimental visual for website users. They also used the interaction UI to make the website users become more engaged with the website. For colour selection, they used black theme to make consumer more engaged with the whole website experience. They make a newly designed website to convey their culture.