Golden A' Design Award Winner 2021
Four rectangular tea boxes arranged in a two-by-two grid within a pale gray outer container create a unified illustrated tableau where the packaging design transcends mere product containment to become a cohesive visual narrative celebrating the abundance of the natural world. The illustration employs a sophisticated chromatic palette ranging from deep viridian and phthalo blue through warm cadmium orange and burnt sienna to delicate coral pinks and creamy ivory grounds, establishing a harmonious analogous scheme punctuated by strategic complementary accents. The compositional architecture reveals careful integration across all four panels, with a magnificent deer emerging from verdant foliage in the upper register while an elegant crane with sweeping white plumage anchors the lower portion, both creatures surrounded by an exuberant profusion of botanical elements including monstera leaves, ferns, flowering branches, and stylized seed pods rendered in flat graphic shapes with subtle tonal gradations. An owl with commanding golden eyes peers from the left panel, adding watchful presence to this menagerie, while a pheasant-like bird with iridescent plumage contributes jewel-toned accents of teal and russet. The typography employs elegant gold-stamped characters and refined Latin letterforms identifying each tea variety, positioned with measured restraint to allow the illustration primacy. The matte paper stock suggests natural fiber content with visible flecks that reinforce the organic positioning, while the overall presentation in its architectural gray housing creates a ceremonial unboxing experience. Light appears ambient and even, eliminating harsh shadows and allowing the full chromatic range to communicate without interference, while the slightly elevated camera angle provides optimal viewing of the assembled composition.
Promote the concept of environmental protection, use tea waste to develop recycled paper, highlighting the characteristics of the birthplace of tea production, and good tea will be made with good mountains and water. With the logic of recycling, the public can understand the importance of environmental protection. In the process of drinking tea, care and enthusiasm for the land is generated, hope that the three (people, land, and native species) will have a positive, happy and sustainable life.