Golden A' Design Award Winner 2021
NDA - NEW DESIGN ASSOCIATES LIMITED's Sunbay Park Hotel emerges as a monumental architectural visualization presenting three interconnected high-rise towers rising majestically from a coastal landscape, their vertical masses arranged in a dynamic asymmetrical composition that creates visual rhythm through graduated heights and varied formal articulation. The tallest tower positioned left of center features a distinctive curved crown element that catches light dramatically, its sweeping gesture echoing the organic forms of sails or waves while asserting contemporary architectural ambition through sleek metallic cladding that transitions from warm golden tones at the base through cooler silver-white at its apex. The chromatic orchestration demonstrates sophisticated understanding of atmospheric perspective and material expression, with the building facades rendered in a harmonious palette of champagne gold, warm bronze, cream, and silver that responds luminously to the apparent late afternoon illumination streaming from the left, creating pronounced shadows that articulate the horizontal banding and vertical reveals of each tower's curtain wall system. The spatial composition employs classical principles of visual hierarchy with the tallest element establishing dominance while the flanking towers of descending heights create a pyramidal silhouette against an expansive cerulean sky graduating from deep ultramarine at the zenith through cobalt and powder blue toward the horizon where atmospheric haze softens the transition. The foreground presents a pristine sandy beach of warm buff and pale ochre tones meeting tranquil waters rendered in deep teal, navy, and turquoise that mirror the towers' golden illumination in elongated reflections creating vertical counterpoints to the horizontal shoreline. Tropical palm groves establish an intermediate zone of verdant greens providing organic counterbalance to the geometric precision of the architecture above, while the podium levels featuring transparent glazing and warm-toned vertical elements suggest activated public spaces connecting the towers to the coastal environment. The rendering technique achieves photorealistic clarity while maintaining an aspirational luminosity that elevates the architectural vision into the realm of idealized possibility.
The complex includes one five-star hotel, two condotels, water parks, numerous commercial and public facilities, which would enrich the living experience of both travelers and local city-dwellers. The modern design of this project aims to create some iconic urban shapes for the city, but to integrate softly with surrounding spaces and ensure urban ventilation as well as sea views for backside areas. The usage of Champa patterns and colors evokes the traditional spirit in a contemporary design.