Muse Conceptual Exhibtion | Ekphrastics
Muse Conceptual Exhibtion by Michelle Poon

Muse Conceptual Exhibtion

Golden A' Design Award Winner 2021

Crisp white dominates the visual field as Michelle Poon's Muse Conceptual Exhibition poster commands attention through its masterful deployment of negative space and typographic fragmentation, mounted against cool grey architectural stonework that provides textural counterpoint to the pristine planar surface of the printed matter. The compositional architecture employs a deliberate asymmetrical balance wherein the exhibition title "MUSE" disperses across the central zone in a scattered arrangement—the M positioned upper left, U floating rightward, S descending diagonally, and E anchoring the lower right quadrant—creating a dynamic reading path that mirrors the conceptual premise of perception's ineffability. This typographic diaspora operates within an otherwise austere white rectangle, its edges defined by a subtle white frame that distinguishes the poster surface from the surrounding built environment. Secondary graphic elements emerge as whispered presences: a ghostly circular form suggesting perhaps a plate or lens element hovers at left-center, while vertical bar-like shapes reminiscent of piano keys or architectural columns occupy the lower left corner, rendered in the palest grey that approaches the threshold of visibility. The chromatic schema achieves maximum restraint through a near-monochromatic palette of warm whites, cool greys, and rich black letterforms, with the environmental context introducing complementary elements—the steel blue bicycle frame at bottom right, the amber-yellow of handlebar grips, and the pale golden light reflecting through adjacent glass windows create subtle temperature variations that animate the otherwise neutral field. Illumination appears as diffused daylight, casting soft shadows and creating gentle tonal gradations across the stone facade while preserving the flat, unmodulated whiteness of the poster surface itself. The spatial construction operates on multiple planes: the immediate foreground occupied by the bicycle element and vertical pole creates depth through overlapping, while the poster exists on the middle plane against the receding architectural backdrop, and the reflective glass windows at right suggest interior spaces beyond. Edge treatment throughout maintains crisp definition, particularly in the letterforms which exhibit the precise geometry of contemporary sans-serif typography, while the environmental photography demonstrates the soft transitions characteristic of natural daylight conditions.

Muse is an experimental design project studying the musical perception of the human through three installation experiences which provide different ways to experience music. The first is purely sensational using thermo-active material, and the second display the decoded perception of musical spatiality. The last is a translation between music notation and visual forms. People are encouraged to interact with the installations and explore the music visually with their own perception. The main message is that designers should be aware of how perception affects them in practice.