Platinum A' Design Award Winner 2020
Yen C Chen's The Simplest Happiness Commercial Animation presents a masterfully rendered three-dimensional character study wherein a whimsical anthropomorphic pig figure commands the compositional center, its rotund pink form segmented into horizontally stacked cylindrical rings that create a playful visual rhythm suggesting both compression and elasticity, topped by an elaborately detailed astronaut helmet complete with tinted black visor, white structural frame, metallic silver accents, corrugated tubing extending from the right side, and a crimson ventilation component, the figure's diminutive pink appendages extending outward from the segmented torso with endearing proportional exaggeration, the facial features rendered with deliberate simplicity through dot eyes and a curved snout visible through the helmet's transparent faceplate conveying innocent contentment, the character positioned against a deliberately shallow depth of field wherein numerous similar pink forms populate the softly blurred background creating visual multiplicity and environmental context, the chromatic palette dominated by warm flesh-toned pinks ranging from shell pink to deeper rose hues contrasted against the cool neutrality of the helmet's white and silver metallic surfaces with strategic accents of cobalt blue indicator lights and burgundy internal shadows, the lighting paradigm suggesting soft diffused illumination from an elevated frontal source casting gentle gradations across the curved surfaces while maintaining luminous highlight passages on the helmet's glossy finish, the spatial construction employing atmospheric perspective through progressive focus degradation and saturation reduction in receding planes, the surface treatment demonstrating sophisticated subsurface scattering simulation on the organic pink forms suggesting translucent flesh-like materiality while the helmet exhibits convincing specular reflections consistent with polished synthetic materials, compositional balance achieved through the figure's slight rightward positioning counterweighted by the extending appendages and background distribution, the overall aesthetic vocabulary situating the work within contemporary character design traditions that merge kawaii sensibilities with science fiction iconography, evoking the playful sophistication of contemporary animation studios while maintaining distinctive authorial vision through the inventive segmented body construction and the conceptual juxtaposition of domestic animal familiarity with cosmic exploration aspirations
The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.