Golden A' Design Award Winner 2020
Amber-toned pendant luminaires cascade from the double-height ceiling in rhythmic suspension, their teardrop silhouettes crafted from warm-hued glass that captures and refracts illumination throughout this sophisticated brand exhibition space designed by Shenzhen Innest Art Co., Ltd. The compositional architecture employs a masterful asymmetrical balance, with the primary seating arrangement positioned along a diagonal axis that draws the eye from the angular white structural column at left toward the spectacular living wall installation dominating the right portion of the frame. This verdant vertical garden rises dramatically, its lush botanical tapestry comprising ferns, bromeliads, succulents, and trailing foliage in chromatic gradations ranging from deep forest viridian through chartreuse to burgundy accents, creating a biophilic focal point of extraordinary visual richness. The color palette orchestrates a sophisticated dialogue between cool and warm tonalities: slate blue upholstery on the generous sectional sofa and sculptural wingback chair establishes the dominant chromatic note, while burnt orange roses in a clear vessel at right and the amber pendants provide warm counterpoints. The flooring presents polished dark terrazzo or aggregate concrete whose reflective surface creates luminous mirror-like qualities, doubling the visual impact of the botanical installation and furniture groupings while establishing a grounding horizontal plane of considerable sophistication. Natural daylight floods through the expansive glazing system with its charcoal roller shades partially deployed, creating soft diffused illumination that mingles with the artificial pendant lighting to produce a balanced luminosity without harsh shadows. The spatial construction employs overlapping planes and atmospheric depth, with the white angular support structure establishing a strong diagonal vector that energizes the otherwise horizontal composition. Textural variety abounds: the plush velvet upholstery, the woven circular area rug with its concentric pattern, the glossy reflective floor, the organic roughness of the living wall substrate, and the smooth transparency of glass elements create rich tactile interest throughout this meticulously curated interior environment that speaks to contemporary luxury hospitality design sensibilities.
With elements of nature in it, the project tried to find a new way for people to know more about the brand culture while brings the attention of people to nature and environment itself. Also, the project divides the exhibition hall into several functional areas, which not only gives an overall demonstration of the style of furniture used, but also builds up the characteristics of the project itself.