Golden A' Design Award Winner 2020
Katsunari Shishido's Kuniichi Food Package presents a meticulously orchestrated grid arrangement of nine rectangular boxes displayed against a neutral warm gray ground, each unit functioning as an individual canvas bearing distinctive pattern vocabularies that collectively establish a symphonic chromatic dialogue across the composition's three-by-three matrix structure, where the upper left position commands attention through its dynamic scatter of ultramarine blue and cadmium orange irregular quadrilaterals dispersed across cream-white ground suggesting organic vitality through gestural mark-making, while the adjacent center-top unit offers chromatic restraint through delicate confetti-like dots in warm coral, golden yellow, and soft rose arranged with apparent randomness yet maintaining visual equilibrium across horizontal striations, the upper right corner introducing botanical sophistication through overlapping chrysanthemum-like circular blooms rendered in warm coral, cobalt blue, and soft peach with fine linear detailing suggesting traditional textile printing techniques, the middle row commencing with flowing organic poppy forms in warm vermillion-orange with olive undertones creating movement through curvilinear petals, the central position establishing verdant tranquility through delicate skeletal leaf networks in sage and forest green creating transparent layering effects, while the middle-right position explodes with prismatic energy through elongated leaf forms rendered in full spectrum watercolor gradients from cadmium yellow through viridian to deep violet creating rhythmic vertical repetition, the bottom row initiating with sophisticated feather motifs in teal, rust, and ochre linear patterns suggesting natural elegance, the center-bottom presenting whimsical botanical illustration through multicolored leaf outlines in jewel tones against white ground, and concluding with playful circular forms in coral, amber, and rose of varying scales creating bubbling effervescence, each package bearing Japanese typography in vertical arrangement and consistent brand mark placement establishing systematic visual identity while celebrating pattern diversity.
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.